Collaboration with the local authorities of Hoeselt, Landen, Kuurne, and Fleurus during Euro 2024

For Euro 2024, Tifogame partnered with the municipalities of Hoeselt, Landen, Kuurne, and Fleurus to give local football fever an extra boost. The aim was not only to create a festive atmosphere but also to actively engage local merchants and their customers in the tournament.

What did we do?

At various local shops, life-size cutouts of the Red Devils were placed. This playful, eye-catching addition was immediately well-received. Customers enjoyed stopping for a moment to see their favorite players, adding an extra layer of excitement to the streets.

We also provided the merchants with beautiful match schedules, which they, in turn, gave to their customers. A small gesture, but one that fueled the football excitement even more. The schedules were not only handy to keep, but they also served as a lasting souvenir of the tournament.

Positive reactions

In Hoeselt, the initiative was met with great enthusiasm. The cutouts and match schedules offered a fun and accessible way to get the town into the football spirit. Merchants were equally excited, as the action brought them closer to their customers. The municipality noted that such initiatives are highly effective during major events, increasing the likelihood that they will do it again for the next tournament.

What was even more exciting: the neighboring town of Bilzen saw what was happening in Hoeselt and showed immediate interest. Since both municipalities will soon merge, they are thinking even bigger for the next edition, with more cutouts, additional print materials, and even a mobile promotion tour through the streets.

Future outlook

The collaboration was deemed a success and is likely to be repeated for the 2026 World Cup. For those wanting an extra sporty touch, local governments also had the option to purchase a professional prediction service for their staff.

In short, the action demonstrated that with relatively simple measures, a big impact can be achieved. Euro 2024 became not only a sporting celebration but also an opportunity to give a boost to the local economy.